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Research and Readings

An excerpt from the book Competitors: Outwitting, Outmaneuvering, and Outperforming
by Liam Fahey
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From the book The Portable MBA in Strategy
edited by Liam Fahey and Robert M. Randall, the chapter Managing Marketplace Strategy by Fahey and Randall
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From the book Learning from the Future: Competitive Foresight Scenarios
by Liam Fahey and Robert M. Randall
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Building and Leveraging Market-Based Assets to Drive Marketplace Performance and Value
by Rajendra K. Srivastava, Liam Fahey, and Tasadduq A. Shervani

Invented Competitors by Liam Fahey

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