Raj is director of the Zyman Institute for Brand Science at the Goizueta Business School, Emory University with support from Sergio Zyman (ex-CMO, Coca Cola) and the Zyman Marketing Group. ZIBS focuses on brands and brand portfolios (including private labels) as the unifying force in guiding go-to-market strategies and driving financial performance and shareholder value. ZIBS research priorities include issues related to brand and marketing performance management and upon the emerging competitive dynamics related to price competition (e. g., from private labels and generics) in services, B2B/technology, retailing, and packaged goods sectors. ZIBS is also leading an investigation (in collaboration with the Marketing Science Institute) on the impact of brands on Wall Street.

He also established the Center for Customer Insight (CCI) at the University of Texas at Austin with support from Andersen Consulting (Accenture) and 3M Foundation. Additional commitments were from Dell, Intelliquest, Pfizer and Texas Instruments. The mission of CCI is to develop a collaborative, global network of leading business organizations and academic institutions to focus on how to leverage customer knowledge and insight to drive business processes, and how to use technology to enable these processes. He also worked very closely with IC2 Institute and the Austin Technology Incubator, and served on the boards of technology-based startups, for over 15 years.

Raj has published research reports in Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, International Journal for Research in Marketing, Journal of Banking and Finance, Journal of Business, Journal of Management, Long Range Planning among others. He is one of the most cited scholars in marketing strategy. He has served on editorial boards of Journal of Marketing research, Journal of Academy of Marketing Science, Journal of Business and Industrial Marketing and High Technology Marketing Review.

As evidenced by his research and publications, Raj's outlook and approach to business research and education is multi- disciplinary. His background in operations/supply-chains and finance when coupled with marketing expertise reinforce a unique perspective on managing business processes and corporate performance, especially in technology-driven markets. This unique perspective has led to some noteworthy assignments such as:

• Co-editor of special issue on Brand Management (Journal of Marketing Research)
• Co-editor of special issue on the Impact of Marketing on Financial Performance (Journal of Marketing).
• Co-Leader (with Dave Reibstein) for Marketing Science Institute (MSI) on Steering Group on Metrics for Linking Marketing to Financial Performance

Raj has consulted and delivered executive education programs in North and Latin America, Europe, Asia and Australia. He has participated in executive programs for the McCombs School of Business (University of Texas at Austin), Goizueta Business School (Emory University), London Business School, Indian School of Business, Irish Management Institute, Helsinki School of Economics, The Wharton School, Penn State University, and the University of South Australia.

His experience in customized executive education includes developing, delivering and managing short 2-to-3 day senior management programs (e.g., for Applied Materials and Motorola) to an entire 2-year Executive MBA program (for Texas Instruments) focusing on marketing strategy in technology markets and market-facing business processes (e.g., supply chain management, innovation management and customer management). Additionally, he developed "issue based learning" (IBL) courses in the TI-EMBA program to bridge the gap between theory and practice. These IBL courses address significant strategic issues sponsored by senior executives, undertaken by EMBA participant teams and guided by faculty coaches. This program design was subsequently taken to a cross-company format.

He has consulted with and designed or delivered executive education programs for such firms as 3M, AMD, AT&T, American Airlines, Applied Materials, Bloomberg L.P., BMC Software, Capital One, Citigroup, Coca Cola, Cox Communications, Dell Computers, Deutsche Bank (Germany), Dow Chemicals, Hallmark, HEB, Hewlett-Packard, IBM/Tivoli, Imation, Johnson & Johnson, Leo Burnett, LG Electronics, Lucent Technologies, Microsoft, Motorola, Nokia, Siemens, Suez (France), Synovus Bank, Texas Instruments, The Nutrasweet Company, Xerox Corporation, VITRO and CYDSA (in Mexico).

Raj received his Ph.D. (Business Administration), University of Pittsburgh; MS (Industrial & Systems Engineering), URI; MBA University of Pittsburgh; MS (Industrial Engineering), University of Rhode Island, and B. Tech. (Mechanical Engineering), Indian Institute of Technology, Kanpur

Specialization:

Marketing Metrics, Brand Management, Customer Management and Marketing Strategy. He is best known for his work on measuring the impact of marketing processes and market- based investments (customers, channels, brands) on financial performance and shareholder value and for his research on competitive market structures.