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ENGAGING MEN IN THE DIVERSITY AGENDA
SituationA large, international financial services firm needed to create more dialogue between its male and female managing directors. In particular, the firm wanted men involved with its gender diversity agenda. The challenge was how to create a meaningful dialogue in a short time frame. ApproachFollowing a women’s conference, the senior women who attended each personally invited a male colleague to a special seminar following the conference. The seminar opened with a two-minute video, showing a young female manager giving advice to an older male subordinate. We asked the audience how they would coach someone like the woman in the video. The ensuing discussion was lively, lasting for two hours. This one video, in combination with the opportunity to talk about younger women rather than the relationships among people in the room, opened up a rich dialogue about how men view gender challenges and where women could benefit from support. Results
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